In the ever-evolving marketing landscape, businesses are constantly seeking innovative strategies to elevate their marketing efforts. One approach that has gained immense popularity and shows great promise for 2023 is the integration of video and written content.

The rationale for this strategy is straightforward. Video and written content are both highly effective methods of conveying a brand’s message to its intended audience. When combined, each medium offers unique advantages that can produce a powerful marketing campaign. According to a study by Wyzowl, 92% of marketers consider video an essential component of their marketing strategy.

Video content has a strong visual appeal and can elicit emotions in a way that written content cannot. It is a powerful tool for telling a story, showcasing products or services, and promoting a brand. Written content, on the other hand, is crucial for providing comprehensive information, enhancing SEO, and establishing brand authority.

The Benefits of an Integrated Approach

Integrating video and written content in a marketing strategy provides a complementary and holistic approach, resulting in several benefits, including:

1. Increased Engagement: Videos are more likely to capture a viewer’s attention than text alone. Incorporating videos into marketing strategy increases engagement and keeps the audience’s attention for longer periods. In fact, according to a report by Hubspot, adding videos to landing pages can increase conversions by up to 80%.
2. Improved SEO: Written content enhances website SEO and search engine rankings. When combined with video, the two work together to improve website visibility and search engine rankings. According to a study by Cisco, incorporating video into website content can increase organic traffic from search engines by 157%.
3. Better Storytelling: Video is a compelling medium for telling stories and showcasing brand personality. Written content adds context and depth to the story, enhancing its impact on the audience.
4. Multiple Touchpoints: By using both video and written content, businesses can reach their audience through multiple touchpoints. Providing both options ensures reaching the widest possible audience and catering to varying preferences.
5. Increased Conversions: Video can be a powerful tool for increasing conversions. When integrated with written content, businesses can provide more information and build trust with their audience, resulting in higher conversion rates.

Integrating video and written content can create a more engaging and effective marketing campaign. Businesses, whether starting or revamping their current marketing strategy, should consider this approach as the cornerstone of their marketing endeavors.

Submit the contact form below and find out more about how Vendorbit can help with your integrated video and written content strategy.